Description

Amazon Japan's marketing organization is looking for a driven and highly organized Creative Program Manager. This role will manage the execution and to day-to-day processes of our paid media advertising campaigns (above and below the line) and fixed marketing initiatives.

The Creative Program Manager (CPM) is responsible for building effective partnerships with our Marketing Managers and Creative teams, they are able to manage creative development, production, localization, and drive cross functional team alignment within our marketing and XCM teams, business partners and external agencies. Throughout the creative development process, in partnership with the Marketing Manager, the CPM ensures overall alignment to local and global campaign messaging and creative direction, manages ongoing logistics, and proactively plans for any and all option value. This role routinely assesses the campaign's progress across multiple teams (creative, media, and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. This candidate demonstrates strong ownership and bias for action, thrives in ambiguity and problem solving, and maintains clear and concise communication across all levels of leadership.

This role is solutions focused, able to identify escalation paths at critical milestones, and anticipate and mange potential blockers across concept development, production, and delivery phases. This role will thrive in a dynamic and fast-paced environment, able to assess and manage risks. They understand creative program management best practices, are able to clearly define roles and responsibilities of team members and stakeholders, manage multiple end-to end creative workflows, and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects.

Key job responsibilities

• \tIndependently manage the development and execution campaigns & programs of large-scale campaigns

• \tManage campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners

• \tPartner with and manage creative teams (internal partners and / or external agencies)

• \tManage creative asset development & delivery across multiple channels

• \tCo-manage campaign & program budget management and forecasting

• \tDefine and look to improve existing processes, implement and / or utilize workflow tools

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience communicating results to senior leadership

- 6+ years in (creative) project management, managing end-to-end processes.

PREFERRED QUALIFICATIONS

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

- Global or multi-country localization and/or transcreation experience

- Experience managing agency relationships

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