Description

\u003cp\u003e\u003cstrong\u003eCompany Information\u003c/strong\u003e\u003cbr\u003eFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.\u003cbr\u003e\u003cbr\u003eOur business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.\u003cbr\u003e\u003cbr\u003eIf you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eJob Summary\u003cbr\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cdiv\u003eThe Digital Marketing Analyst is responsible for developing and managing the organization's marketing reporting, dashboarding, audience insights, and business intelligence capabilities. This role will support data-driven decision making across marketing, ticketing, partnerships, ecommerce, and fan engagement initiatives through actionable reporting and performance analysis. This position will oversee marketing dashboards, tracking implementation, audience analysis, and campaign reporting for paid media while helping establish scalable measurement frameworks and insight generation processes. The role will work closely with stakeholders across departments to identify trends, uncover opportunities, and inform strategic decision making.\u003cbr\u003e\u003cbr\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eEssential Functions\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop, update, and maintain marketing and business performance dashboards and recurring reports that provide visibility into KPIs, marketing channel performance, campaign effectiveness, and revenue outcomes. Coordinate with Data Analyst on ticketing and business reporting and analysis.\u003c/li\u003e\n\u003cli\u003ePartner with internal and external teams to set up, establish and manage tracking infrastructure, tagging standards, and attribution frameworks across digital channels and platforms, including website, ecommerce, and paid campaigns and channels in coordination with Paid Media Manager.\u003c/li\u003e\n\u003cli\u003eAnalyze fan, customer, and campaign data to identify trends, opportunities, and actionable business insights that support organizational objectives.\u003c/li\u003e\n\u003cli\u003eSupport audience segmentation and reporting frameworks that support lifecycle marketing, personalization, paid media optimization, and fan engagement strategies\u003c/li\u003e\n\u003cli\u003eDeliver reporting and insights to stakeholders across marketing, ticketing, partnerships, and other business functions.\u003c/li\u003e\n\u003cli\u003eAssist the development of forecasting, pacing, and performance measurement models tied to acquisition, retention, and monetization goals.\u003c/li\u003e\n\u003cli\u003eCollaborate with digital product and marketing teams to measure conversion performance, funnel behavior, and user experience optimization initiatives.\u003c/li\u003e\n\u003cli\u003eEnsure data integrity, reporting consistency, and measurement accuracy across dashboards, analytics platforms, and business reporting tools.\u003c/li\u003e\n\u003cli\u003eEstablish and maintain standardized reporting processes, documentation, and business review cadences across departments.\u003c/li\u003e\n\u003cli\u003eStay informed on emerging analytics tools, dashboarding capabilities, and measurement best practices to improve organizational reporting maturity.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eRequired Qualifications\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBA/BS Degree (4-year) (Advanced Degree Preferred) Computer Science, Information Systems, Data Science, Engineering, Analytics, Product or related technical field.\u003c/li\u003e\n\u003cli\u003e2-4 years Related work experience.\u003c/li\u003e\n\u003cli\u003eExperience creating dashboards, reports, and marketing performance analyses that support business decision making.\u003c/li\u003e\n\u003cli\u003eExperience working with digital analytics and campaign measurement tools, including tracking and reporting processes.\u003c/li\u003e\n\u003cli\u003eStrong experience translating complex data and analytics into actionable business insights, including audience segmentation, lifecycle analysis, performance measurement, and fan engagement strategies that drive revenue outcomes.\u003c/li\u003e\n\u003cli\u003eExperience identifying business opportunities, structuring analyses, synthesizing findings, and delivering clear, data-driven recommendations to cross-functional stakeholders and senior leadership.\u003c/li\u003e\n\u003cli\u003eExperience partnering cross-functionally with marketing, ticketing, partnerships, digital product, and operations teams to align analytics initiatives with commercial and organizational objectives.\u003c/li\u003e\n\u003cli\u003eExperience supporting conversion optimization, campaign performance analysis, and customer journey insights across acquisition, retention, upsell, and engagement initiatives.\u003c/li\u003e\n\u003cli\u003eFamiliarity with analytics, visualization, and marketing technology platforms such as GA4, Looker Studio, Tableau, Power BI, CRM/CDP platforms, and digital advertising platforms preferred.\u003c/li\u003e\n\u003cli\u003eExperience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.\u003c/li\u003e\n\u003cli\u003eMust be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.\u003c/li\u003e\n\u003cli\u003eStrong attention to detail, effective follow-up and follow through required.\u003c/li\u003e\n\u003cli\u003eStrong communication skills with the ability to present data insights and reporting findings to technical and non-technical stakeholders.\u003c/li\u003e\n\u003cli\u003eStrong understanding of data privacy, governance, and security principles, with experience handling sensitive and confidential data.\u003c/li\u003e\n\u003cli\u003eExperience working with analytics and marketing technology platforms including GA4, Tableau, Looker Studio, Power BI, CRM/CDP platforms, and dashboarding tools.\u003c/li\u003e\n\u003cli\u003eFamiliarity with tracking, attribution modeling, campaign measurement, and customer journey analytics across digital ecosystems.\u003c/li\u003e\n\u003cli\u003eExperience with audience segmentation, lifecycle analysis, personalization, and performance reporting frameworks.\u003c/li\u003e\n\u003cli\u003eStrong analytical and problem-solving skills with the ability to translate complex data into actionable business insights and recommendations.\u003c/li\u003e\n\u003cli\u003eAbility to identify business opportunities, structure analyses, and communicate findings effectively to technical and non-technical stakeholders.\u003c/li\u003e\n\u003cli\u003eStrong project management, organizational, and prioritization skills with the ability to manage multiple projects and deadlines simultaneously.\u003c/li\u003e\n\u003cli\u003eExperience collaborating cross-functionally with marketing, ticketing, digital product, partnerships, and operations teams.\u003c/li\u003e\n\u003cli\u003eFamiliarity with data governance, privacy, information security, and risk management concepts related to customer and business data.\u003c/li\u003e\n\u003cli\u003eStrong collaboration and relationship-building skills with the ability to work effectively across departments.\u003c/li\u003e\n\u003cli\u003eExperience managing vendor relationships, analytics tools, and external reporting or technology partners preferred.\u003c/li\u003e\n\u003cli\u003eProficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and ability to learn required business systems.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePayscale: \u003c/strong\u003e$72,000.00 - $85,000.00\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus:\u0026nbsp;\u003c/strong\u003e This position is eligible for a bonus under the current bonus plan requirements.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u0026nbsp;\u003c/strong\u003eWe offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.\u003c/p\u003e\n\u003cp\u003eAEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.\u0026nbsp; AEG may require an employee to perform duties outside their normal description.\u003c/p\u003e\n\u003cp\u003eAEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. \u0026nbsp;We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEmployer does not offer work visa sponsorship for this position.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e