Description

Norwalk Furniture is seeking an experienced Independent Sales Representative to represent our premium, custom upholstery furniture line in Texas.

This is a commission-based opportunity for a motivated sales professional with established furniture industry experience who is passionate about building relationships, developing new business, and growing a luxury American-made brand.

The ideal candidate will possess strong industry connections, excellent territory management skills, and a proven ability to generate sales through both account development and new business acquisition.

Position Summary

The Independent Sales Representative will manage an established territory with existing dealer relationships while aggressively pursuing new account growth opportunities.

This role requires a hands-on approach to dealer support, including product training, business development, merchandising guidance, and market representation.

Requirements

Dealer Relationship Management

• Service and support existing dealer accounts throughout the territory.
• Conduct regular in-store visits with retail partners.
• Build strong relationships with owners, buyers, store managers, and sales teams.
• Assist dealers with product knowledge, merchandising, and sales growth initiatives.
• Partner with internal teams to help resolve customer and dealer concerns.

New Business Development

• Identify and prospect qualified furniture retailers within the territory.
• Develop and execute plans to expand market penetration.
• Open new dealer accounts that align with Norwalk Furniture's brand positioning.
• Present company programs, products, and competitive advantages to prospective customers.
• Achieve territory sales and growth objectives.

Training & Product Education

• Conduct product knowledge and selling training for retail sales associates and management teams.
• Train dealers on customization options, fabric selections, design trends, and effective selling techniques.
• Support product launches and merchandising initiatives.

Market & Industry Representation

• Represent Norwalk Furniture at industry events and trade shows.
• Attend and support dealer activities during High Point Market (required).
• Participate in Las Vegas Market, Atlanta Market, and other regional industry events as needed.
• Attend company sales meetings and training sessions when requested.

Required Qualifications:

• Furniture industry sales experience.
• Proven success in territory management and new business development.
• Strong understanding of residential furniture retail operations.
• Excellent presentation, relationship-building, and communication skills.
• Self-motivated with the ability to work independently.
• Professional, consultative sales approach.
• Valid driver's license and reliable transportation.

Preferred

• Existing relationships with furniture retailers within Texas.
• Experience representing premium or luxury furniture brands.
• Knowledge of custom upholstery products and selling processes.