Description

Overview

The Events, Marketing & Sales Coordinator, is responsible for leading the planning and execution of events while driving marketing initiatives and supporting sales growth. This role blends strategic oversight with hands-on coordination, ensuring exceptional event experiences, strong brand visibility, and measurable revenue impact. The ideal candidate is highly organized, creative, sales-minded, and thrives in a fast-paced, client-focused environment.

Essential Responsibilities

Key Responsibilities

Event Management & Strategy

• Lead the planning, coordination, and execution of all events, including corporate, social, promotional, and community events
• Develop event concepts, timelines, budgets, and post-event evaluations
• Manage vendor relationships, contracts, logistics, and on-site execution
• Ensure all events align with brand standards, client objectives, and revenue goals
• Oversee event staff, contractors, and volunteers as needed

Marketing & Brand Development

• Develop and implement marketing strategies to promote events, services, and brand initiatives
• Coordinate digital marketing efforts including social media, email campaigns, website updates, and event promotions
• Create and manage marketing collateral such as presentations, flyers, proposals, and branded materials
• Track and analyze marketing performance and event ROI

Sales Coordination & Business Development

• Support sales efforts by generating leads, responding to inquiries, and preparing proposals and contracts
• Coordinate with sales teams to convert prospects into booked events and partnerships
• Maintain client relationships before, during, and after events to drive repeat business
• Assist in developing pricing strategies, packages, and promotional offers

Client & Stakeholder Relations

• Serve as a primary point of contact for clients and partners
• Conduct client meetings, site tours, and presentations
• Ensure a high level of customer satisfaction and resolve issues proactively