Description

Position Announcement

Join Utah Valley University Athletics in a high-impact role where creativity, strategy, and community connection come together to shape the fan experience. As Assistant Director of Marketing & Fan Engagement, you’ll help design and deliver dynamic campaigns that elevate school spirit, drive attendance, and build lasting connections between UVU and its supporters. This role offers the opportunity to take ownership of marketing and ticketing initiatives for assigned sports, collaborate with campus and community partners, and see your ideas come to life in a fast-paced, game-day environment.

You’ll be part of a collaborative leadership team, contributing to both annual and long-term strategies that grow brand visibility and revenue while enhancing the overall student-athlete and fan experience. Ideal for someone who thrives on innovation and results, this position provides meaningful professional growth, hands-on leadership experience, and the chance to play a key role in advancing the momentum and success of UVU Athletics.

Summary of Responsibilities

• Marketing & Fan Engagement: Executes comprehensive marketing, fan engagement, and outreach strategies designed to increase attendance, ticket revenue, brand awareness, and overall game-day atmosphere across assigned intercollegiate athletic programs sponsored by the University. Executes promotional planning, student engagement initiatives, campus employee outreach, alumni and community engagement efforts, and in-venue entertainment while executing targeted campaigns for key audiences. Utilizes analytics, attendance trends, consumer insights, and market research to evaluate effectiveness, enhance the fan experience, and drive measurable growth across the athletics department.
• Event Operations: Directs marketing and game presentation operations for assigned athletic programs’ home events and special events, including promotional execution, scripts, public address coordination, in-game entertainment, partnership fulfillment, fan engagement activations, and oversight of game-day infrastructure and production elements. Oversees game presentation efforts designed to elevate the fan experience through coordinated audio, video, lighting, promotional, and entertainment elements. Works collaboratively with internal and external stakeholders to deliver an organized, high-quality, and engaging experience for students, campus employees, alumni, donors, and community members.
• Ticketing & Revenue Generation: Executes ticket sales and attendance growth initiatives related to standard seating inventory, including reserved seating and general admission ticket products across assigned athletic programs. Implements season ticket, group ticket, single-game, and promotional ticket campaigns through coordinated marketing, advertising, digital, and fan engagement efforts. Utilizes ticketing technologies, sales data, and fan behavior insights to support campaign optimization, customer retention, and attendance growth.
• Brand Management: Executes creative and branding initiatives for assigned athletic programs, including graphic design, photography, video production, social media content, digital advertising, print collateral, and in-venue assets. Collaborates with Communications, University stakeholders, and external partners to ensure consistent messaging, timely execution, and a cohesive brand identity across all fan-facing and promotional platforms.
• Leadership & Staff Management: Provides leadership and direct supervision for full-time staff, part-time staff, student employees, and interns within marketing and ticketing, including responsibilities for hiring, onboarding, training, and performance management. Establishes priorities, assigns work, and fosters a collaborative, innovative, and high-performing work environment that supports operational success while supporting departmental goals, brand standards, and service expectations. Works closely with coaches, sport administrators, campus partners, and external stakeholders to support the overall success, visibility, and growth of the department.
• Perform other job-related duties, as assigned 

Knowledge / Skills / Abilities

Knowledge

• Principles and best practices of sports marketing, branding, and fan engagement.
• Ticket sales strategies, pricing models, and revenue generation techniques in collegiate athletics.
• Game presentation and event operations, including promotions and live entertainment elements.
• Integrated marketing concepts, including digital marketing, social media, email campaigns, and content strategy.
• Understanding of NCAA regulations and the intercollegiate athletics environment.
• Data analysis and reporting methods to evaluate campaign performance and attendance trends.
• Budget development and management fundamentals.
• University systems, stakeholder structures, and community engagement practices.

Skills

• Strong strategic planning and execution skills for marketing and ticketing campaigns.
• Excellent communication and interpersonal skills to collaborate with internal teams, sponsors, and community partners.
• Project management and organizational skills, with the ability to manage multiple sports and priorities.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Creativity in developing fan engagement initiatives and promotional concepts.
• Proficiency in marketing platforms and tools (CRM systems, Adobe Creative Suite, email marketing tools, etc.).
• Leadership and team coordination skills to guide interns, staff, and game-day personnel.
• Strong problem-solving and decision-making capabilities in fast-paced environments.

Abilities

• Ability to lead and implement multi-channel marketing campaigns from concept through evaluation.
• Ability to build relationships and collaborate effectively with campus departments, sponsors, and community stakeholders.
• Ability to drive attendance growth and revenue outcomes through innovative strategies.
• Ability to manage multiple deadlines and priorities with attention to detail.
• Ability to adapt quickly in dynamic athletics and game-day environments.
• Ability to evaluate campaign performance and continuously improve outcomes.
• Ability to represent UVU Athletics professionally and uphold brand standards.
• Ability to work nontraditional hours, including evenings and weekends tied to athletic events.

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

Requirements

Qualifications / Licenses / Certifications

Graduation from an accredited college or university with a bachelor's degree in a directly related field and two years of experience related to the Summary of Duties; OR a combination of education and/or experience totaling six years.