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Sinclair Broadcast Group
New York, New York, United States
(on-site)
Posted
15 hours ago
Sinclair Broadcast Group
New York, New York, United States
(on-site)
Job Type
Full-Time
Job Function
Sales
Strategic Sales Growth Director
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Strategic Sales Growth Director
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Sinclair's AMP Media Sales division is expanding its multi-platform enterprise business, and we're searching for a high-impact sales executive to help accelerate that growth. This role offers an opportunity to join a performance-driven team responsible for unlocking significant advertising revenue and shaping Sinclair's next phase of enterprise client development.As a key driver of our enterprise portfolio, you will identify, develop, and close partnerships with national brands and agencies-driving large-scale advertising investments across Sinclair's full platform, including linear TV, Connected TV (CTV), podcasts, digital, social, branded content, live events, and high-profile sports and lifestyle programming.
You'll apply a consultative, insights-led approach to help major advertisers navigate a complex media landscape, leveraging Sinclair's reach, data, and creative capabilities to deliver meaningful business outcomes and measurable campaign success.
This role is ideal for a strategic, entrepreneurial seller who thrives in high-stakes environments and wants to make a visible impact on company-wide growth.
Responsibilities
Enterprise Sales Strategy
- Identify and qualify national and enterprise-level prospects to drive new revenue.
- Use existing relationships with brands and agencies to advance deals and secure partnerships.
- Collaborate with marketing, creative, and product teams to build cross-platform advertising solutions.
Client Acquisition & Revenue Growth
- Prospect, pitch, and close new business across priority verticals.
- Manage the full sales cycle, from outreach and proposal development through negotiation and close.
- Expand revenue by growing accounts and identifying new opportunities across Sinclair's platform.
Client Relationship Management
- Build and maintain strong relationships with national advertisers and agency partners.
- Provide ongoing strategic support to improve performance and grow long-term revenue.
Consultative Solution Selling
- Engage clients with a data-driven, consultative approach.
- Use research and audience insights to develop multi-platform campaigns that deliver measurable results.
- Prepare clear, compelling proposals and presentations that communicate value and ROI.
Market & Industry Intelligence
- Stay current on category trends, competitor activity, and shifts in media buying.
- Apply market insights to strengthen client strategies and support Sinclair's enterprise sales approach.
Internal Collaboration
- Partner with planning, ad operations, research, creative, and marketing to deliver effective client solutions.
- Act as a liaison between client needs and Sinclair's product and innovation roadmap.
Qualifications
- 5-8 years of media sales or business development experience with national brands or major agencies.
- Proven success selling cross-platform advertising (TV, CTV/OTT, digital, social, audio, branded content, sponsorships, live events).
- Strong understanding of how national brands and agencies plan and buy media, including key decision-makers across strategy, planning, buying, and specialty teams.
- Excellent communication, presentation, and negotiation skills with VP- and C-suite stakeholders.
- Ability to interpret data and audience insights to guide sales strategy.
- Proficiency with Microsoft Office, CRM systems, and modern sales tools, including AI platforms such as ChatGPT, Copilot, and others.
- Bachelor's degree
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $130,000 to $149,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan
Job ID: 81553390
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