Responsibilities

The Product Marketing Manager (PMM) works closely with the marketing, sales, product, services, and support teams to drive the adoption of ETQ products through clear communication of value. The PMM conducts competitor analysis and market research and collaborates with marketing, product management and field sales to refine and communicate product positioning. The PMM acts as a product advocate, understands the product feature set and its benefits, and clearly articulates the value proposition. Content includes innovative and compelling deliverables such as messaging, marketing collateral, sales materials and thought leadership content, used internally, externally, and to support demand generation activities.

Attention to detail, an understanding of our buyers' needs and our products' capabilities, and an eye for quality are critical to your success. Your goal is to present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.

Responsibilities:

Key role for ETQ's go-to-market team. Work collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.

Develop product positioning and messaging that differentiates ETQ in the market.

Collaborate with our marketing team to develop innovative campaigns and programs that drive demand.

Develop content ideas to be used to create marketing assets (e.g., data sheets, infographics, white papers, web content, presentations, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product.

Partner with Sales Ops and Product Management teams to communicate the value propositions of the product to the sales team. Develop sales tools and training that support selling the product. Assist sales during calls when appropriate to provide in-depth explanations of the product.

Manage the cross-functional launch team for new products and releases. Ensure Marketing readiness for launches.

Understand the competitive landscape—be an expert on our competition, their positioning and our areas of competitive differentiation.

Follow and analyze market trends to position the product and identify new required capabilities.

Define and maintain a deep understanding of our buyer personas, how they buy and their buying criteria.

Serve as a subject matter expert on our products and value proposition to customers, prospects, external stakeholders (analysts, media, partners) and internal stakeholders (Sales, Services, etc.).

Represent ETQ at various events.

Education / Qualifications

5+ years in B2B product marketing.

Experience with SaaS-based enterprise software solutions.

Knowledge of Quality Management a plus

Excellent presentation, written, and verbal communication skills.

BA/BS required; an Advanced degree, such as an MBA, preferred.

About Hexagon

Hexagon is the global leader in enterprise software, empowering organizations to build a safer, more sustainable and efficient future. We transform complex data into actionable insights that drive smarter decisions, modernize operations and accelerate digital maturity across industries that matter most — public safety, defense, transportation, government, industrial facilities and physical security.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,800 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.