Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Station: GDM

At Gray Media, digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement, our Digital Sales team keeps sellers and clients ahead of the curve to ensure every campaign runs seamlessly, performs efficiently, and delivers real results.

Job Summary/Description:

The Premier Sales Director, Digital is a high-impact strategic leader responsible for driving revenue growth and delivering industry-leading solutions for top-tier digital advertisers. This role partners closely with local sales teams, corporate sales teams, our in-house operations agency, and clients to ensure every stage of the sales and campaign lifecycle is executed with precision-from diagnostics and strategy through optimization and renewal.

The ideal candidate combines strong consultative selling skills, deep digital expertise, and proven relationship leadership. They act as both strategic consultant and dealmakers, ensuring clients receive exceptional value and measurable results.

Duties/Responsibilities include (but are not limited to):

- Collaborate with local sales teams to identify, qualify, and advance top-tier digital accounts.
- Mentor and support local sellers in positioning premium digital solutions, strengthening their strategic capabilities.
- Lead diagnostic meetings with high-value clients to understand goals, challenges, and growth opportunities.
- Build custom digital strategies leveraging full-funnel solutions, audience insights, and platform capabilities.
- Develop compelling presentations that clearly communicate strategy, differentiation, and expected outcomes.
- Serve as the lead throughout the sales process, ensuring clarity, alignment, and confidence at every step.
- Provide ongoing optimization recommendations based on performance data, industry insights, and client objectives.
- Review reporting deliverables, analyze results, and translate insights into clear next steps and renewal opportunities.

Qualifications/Requirements:

- 7+ years of experience in digital advertising sales.
- Deep understanding of the digital media ecosystem and compliance requirements.
- Proven track record in digital and cross-platform sales strategy.
- Excellent communication, presentation, and negotiation skills.
- Experience in data-driven sales, audience targeting, and campaign analytics.
- Expertise in media buying workflows for linear, streaming, and digital platforms.
- Strong time management skills with the ability to perform in fast-paced, deadline-driven environments.
- Strategic thinker with the ability to develop scalable revenue plans and client solutions.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.