Description

McDaniel College, is a four-year, independent college of the liberal arts and sciences offering over 100 undergraduate and graduate programs. One of the original “Colleges That Change Lives,” McDaniel emphasizes experiential learning and student-faculty collaboration to develop the unique potential in every student. Represented by the Green Terror, over 20 athletic teams compete in the NCAA Division III Centennial Conference. A student-centered community of 1,600 undergraduates and 1,400 graduate students offers access to both Baltimore and Washington, D.C., plus a European campus in Budapest, Hungary.

McDaniel College invites applications for an Enrollment Marketing & Outreach Specialist. At McDaniel College, we value our employees by offering our full-time employees tuition remission, 403(b) retirement accounts, paid time off, medical insurance, flexible spending accounts, life insurance, and paid parental leave. Visit the college guidebook for more details.

This position has a budgeted hiring rate of $48,000 - $50,000. The position is classified as A2. The A2 salary band for all full-time, 12-month positions at the college with this classification have a minimum rate of $43,880 and a maximum rate of $63,187.20. For benefit purposes only, the workweek is estimated to be 35 hours per week. The actual schedule for exempt positions may vary based on the workload and responsibilities assigned.

The Enrollment Management Division at McDaniel College is a dynamic, high-performance team that plays a critical role in advancing the College’s mission. Reporting to the Director of Admissions Systems and Operations, the Slate Communication Specialist is a hands-on role that serves as an integral member of the Slate Tech Team and a key contributor to McDaniel’s strategic marketing and recruitment efforts. This role is focused on executing and maintaining multi-channel communication efforts—primarily for undergraduate admissions—through Technolutions Slate.

The Enrollment Marketing & Outreach Specialist is responsible for building and managing dynamic communication plans and campaigns that engage prospective students throughout the enrollment funnel. This includes the development of templated print and digital materials, crafting and delivering targeted email and text messaging strategies, and optimizing communication flows to enhance user experience and enrollment outcomes. The position also serves as the primary liaison for project requests submitted to the Office of Communication and Marketing, ensuring brand-aligned, timely, and audience-relevant outreach across all channels.

Additionally, the Specialist manages updates for non-event admissions web content, supports event communications, and oversees the delivery of decision letters and scholarship notifications. By combining CRM expertise with an understanding of audience behavior and digital strategy, the Specialist helps translate enrollment goals into measurable, mission-aligned marketing execution.

This role involves close collaboration with the Director of Admissions Systems and Operations, the Associate Director of Admissions Systems and Communications, and the Admissions Experience & Event Manager, while also working closely with the College’s Marketing and Communications team to uphold institutional branding and visual identity standards. The ideal candidate will bring exceptional writing, organizational, and analytical skills; a strong understanding of digital communication strategy; and the ability to translate complex data into clear, actionable outreach. Experience with Slate 9or comparable) CRM, knowledge of relational databases, and an eagerness to optimize both process and impact are essential. This role is critical in driving prospective student engagement, refining marketing operations, and supporting the College’s overall enrollment goal.

Requirements

• Bachelor’s degree required in a related field with two or more years of experience working within the admissions or related field.
• Two years of experience working with Slate or comparable CRM preferred.
• Excellent technical, interpersonal, communication, organizational skills to maintain a professional and service-oriented demeanor. Must possess composure, tact, diplomacy, and discretion and be able to work efficiently and calmly in a deadline-driven environment and cycle.
• Excellent time management skills and the demonstrated ability to regain focus after interruptions.
• Strong attention to detail and accuracy with high speed required.
• Working knowledge of a Windows environment and the Microsoft Office Suite (specifically merging documents in Word and manipulating data in Excel).
• Ability to anticipate and plan for cyclical activities and strong analytical skills preferred.
• Understands that the communication and system responsibilities often require work outside of normal business hours and is prepared to do so to meet deadlines and respond to urgent issues as they arise.