Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KNOE:

KNOE-TV 8 News is an award-winning television station and news organization located in Monroe, Louisiana, covering northeast Louisiana, Union and Ashley Counties in Arkansas, and Warren and Adams Counties in Mississippi. KNOE-TV is owned by Atlanta-based Gray Television and is a sister station to ABC affiliate KAQY. Our offices and studios are located on Oliver Road in Monroe, and our transmitter is located in the town of Columbia in Caldwell Parish. Since our first broadcast day on September 27, 1953, KNOE-TV has offered the best news, entertainment, weather, sports, and investigative reporting. Besides providing high-quality programming from both the CBS and ABC television networks, we also offer programs from the Gulf Coast Sports and Entertainment Network. For further information, please visit www.knoe.com.

Job Summary/Description:

KNOE-TV 8 is seeking a high-energy, highly creative Director of Marketing with a sense of urgency and strong interpersonal skills to lead our creative team. The position is responsible for planning, development, and implementation of all the station's marketing strategies, communications, and public relations activities, and has oversight of commercial production, special non-news programming, digital, graphics for all platforms, including KNOE's secondary channels.

Duties/Responsibilities include, but are not limited to:

- Managing the Marketing and Creative Services team.
- Developing and coordinating station marketing activities with News.
- Working closely with Sales to develop and execute revenue-generating campaigns/promotions.
- Helping our local advertisers create effective messages.
- Overseeing and managing special non-News programming.
- Partnering with the News Director and General Manager on campaigns for primary and secondary channels.
- Working with community organizations on events sponsored by our stations.
- Engaging with community partners and marketing internally as well as externally.

Qualifications/Requirements:

- Ideal candidate must be a positive team builder, and must be skilled in image building, topical writing, and non-linear editing, combined with the ability to train, coach, and lead our team in all areas.
- Must be a strong writer with a producing background, exceptional interpersonal skills, and an effective leader who will oversee a positive work environment for employees and work well with other station departments.
- Must have the ability to interpret and apply market research to guide initiatives, and have strong attention to detail and follow-through
- 3-5 years of experience in managing TV/Digital marketing efforts.
- Excellent communication and organizational skills.
- Great storytelling with strong writing, shooting, graphics, and editing skills.
- Experience in establishing long-range strategies and plans.
- Experience in guiding, directing, coaching, developing, and motivating team members.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KNOE-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.