Description
Penguin Random House Christian Publishing Group is seeking a Marketing Manager to craft and execute strategic marketing plans for adult Christian titles across imprints including WaterBrook, Multnomah, Align Insight, Image, and Forum. This role is responsible for leading integrated campaigns spanning advertising, social media, influencer partnerships, and preorder promotions, while managing title budgets and reaching a broad audience of readers. Reporting to the Vice President, Director of Marketing, the Marketing Manager will oversee campaigns from concept through execution, working closely with authors and their agents as well as internal editorial, publicity, and publishing teams in addition to our new direct to consumer platform, Grace Corner.
This is an exciting opportunity for a marketer who reads widely, communicates clearly, and thrives in a fast-paced, collaborative environment. The Marketing Manager will also be involved in the day-to-day strategy of group’s online marketing communication, including the creation of content and maintaining a brand voice across platforms. PRH Christian is devoted to creating books that inspire readers to live with deeper spiritual purpose and grow in their faith, publishing across categories such as Christian Living, Spiritual Growth, Inspirational, Faith & Culture, and Catholic. We publish a broad range of Christian authors including John Mark Comer, Annie F. Downs, Mark Batterson, Jon Tyson, Joshua Giles, Ally Yost, Jeremy & Audrey Roloff, Sarita Lyons, Angela Halili and Arielle Reitsma, Kellen & Brittany Lutz, Katie Davis Majors, Stephanie Ike Okafor, Joni Eareckson Tada, and Pope Leo XIV plus brands including Alabaster Creative.
Specific responsibilities include:
- Creates and leads innovative title-marketing campaigns and launch plans based on market data and consumer trends by partnering with internal teams, using in-house tools, and individual research
- Collaborates closely with authors and their teams to implement marketing strategies by developing timelines, digital content, and integration across author’s social media/related platforms
- Devises influencer marketing campaigns, custom audiences, and company cross-promotionstoactivateword of mouth and reader engagementthatresultin book sales
- Sets and meets ambitious sales goals, drives discovery and engagement, and closely works with other departments including Publishing, Editorial, Publicity, Sales, Consumer Engagement, Creative Operations, and Grace Corner
- Manages title-marketing strategies, advertising and social media campaigns, analytics, and budgets
- Presents during key meetings, including acquisition meetings for potential authors
- Attends publishing meetings and gives pertinent feedback on potential projects and book proposals
Requirements
- Minimum 4 years of marketing experience, preferably in similar book categories, with experience developing and executing strategic, creative campaigns; book publishing experience strongly preferred
- Genuine interest in marketing Christian books
- Excellent communication skills; speak effectively with top authors, literary agents, and key stakeholders
- Collaborative, detail-oriented, organized, self-motivated problem solver, and a team player
- Experience using social media platforms including Facebook, Instagram, YouTube, etc.
- Excellent organizational skills; multi-task, prioritize and manage a busy inbox with timely follow-up
- Ability to set and meet goals under an established budget
- Proficiency with Microsoft Office Suite required and an ability to learn new applications
- Proficiency of Adobe Creative Suite programs and online marketing tools like Canva
